Built by a DJ who's led product and growth for 20 years.

Almost every mastering tool on the market is built around a single track: a 3-to-5 minute song, with one loudness target, simple peak management, and a price tag aimed at producers releasing on a label.

A DJ mix is a different problem. Sixty to a hundred and eighty minutes of varied tracks, recorded into a single long file, with energy that shifts from a warm-up groove at the start to peak-time at the end. Loudness drifts. Frequencies clash where one track ends and the next begins. Streaming platforms normalise the whole thing. Club PAs flatten the low end. Generic mastering services either choke on the file size or output something hollow that doesn't survive a real sound system.

I kept reaching for a tool that didn't exist. So I built one.

Before SetMaster Pro, I spent two decades inside consumer SaaS - running both sides of the house. Marketing on one side: acquisition, retention, lifecycle. Product on the other: building and leading the development team that shipped the platform itself - engineers, designers, and database architects.

At one previous SaaS I led the function that grew monthly registrations from 400 to 40,000 (a 100x lift) and grew the user base from 80,000 to over 3 million over my tenure. That kind of growth doesn't happen if marketing and product are speaking different languages - which is why I ended up running both. An obsessive focus on what the customer was actually trying to do, and the discipline to stop building things they weren't asking for.

SetMaster Pro is built on those same principles. The product does one thing - master long-form DJ mixes for the platforms DJs actually publish to - and it does it well. There are no plugin chains to learn, no engineer's vocabulary to decode, no upsell on features you didn't come here for.

I've been DJing long enough to remember when a "release-ready mix" meant burning a CD and posting it. The output platforms have changed - Mixcloud, SoundCloud, Spotify, radio streams - but the core frustration hasn't. You spend hours recording a mix you're proud of, upload it, and it sounds thin. Quiet next to other people's sets. Crushed by the platform's loudness curve.

The mastering profiles in SetMaster Pro come directly from solving that for myself. Streaming, Club, Podcast, and Warm/Analogue aren't marketing labels - they're four different sets of decisions about loudness target, dynamic range, EQ shape and limiting behaviour. The right one depends on where your mix is going to be played.